The projects and their contents are confidential and shared only with the relevant parties. The projects are either fully or partially finalized case studies.

The rebranding of Innovation Norway—the government agency that powers innovation, trade, and investment, supporting businesses to grow, expand globally, and drive regional development—was nothing short of redefining a giant. At the core of the concept lies the dynamic staircase–a powerful metaphor for the entrepreneurial journey. Always shifting, adapting, and evolving, it reflects the continuous progression of businesses navigating change and opportunity. From the logo and bespoke type family to the colour palette, illustrations, iconography, photography, and digital platforms, every detail was shaped into a unified design system. Comprehensive brand guidelines, together with a robust motion framework, ensure the identity is both flexible and consistent across every touchpoint–an identity built not just to represent Innovation Norway today, but to carry it confidently into the future. Agency: Scandinavian Design Group Design team: Adrian Wollum Hansen Nicklas Haslestad Robin Mientjes Thomas Ramsfjell Larsen Tove Hellesylt Vetle Berre Vetle Majgren Uthaug Type design: Robin Mientjes